Disclosure: The Coca-Cola Company provided promotional consideration for my participation in this program. All opinions expressed in the post are my own.
My social media news feeds this week were buzzing about the US making it to the next round in the FIFA World Cup. The big day is almost here with team USA taking on Portugal in Brazil, GO USA! The World Cup is such a huge event and one of the most viewed sporting events in the world.
Coca-Cola put together a song just for the 2014 FIFA World Cup titled The World Is Ours. If you haven’t seen “The World is Ours” Remix music video featuring Aloe Blacc, David Correy and Wisin yet be sure to check it out. It’s a great song that sticks with you.
The song is catch and also has a inspiring message. The song was produced by Brazilian-born Mario Caldato Jr., features Brazilian percussion band Monobloco and brings a variety of Brazilian musical flavors – including samba, baile funk and technobrega – to the world. It’s a great inspiring and positive song with a beat that you can’t help but want to dance to.
Limited-Edition FIFA World Cup Packaging
You may have already seen the specially designed FIFA World Cup Coca-Cola bottles but if you haven’t just yet look for the new design on bottles of Coca-Cola, fridge packs and cans.
The packaging was designed by Brazilian artist, Speto, and captures the spirit of Brazilian street art. The colours used are from the Brazilian flag. They are meant to celebrate the game of soccer and how a game can bring the people of the world together like the World Cup does.
The Happiness Flag
The Happiness Flag is pretty amazing! 32 countries are represented by their national football team in the 2014 FIFA World Cup, yet today, the faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo. Ahead of the opening match, Coca-Cola unveiled
“The Happiness Flag” – the largest-ever, digitally produced Photomosaic® Flag. The Flag is part of the Coca-Cola 2014 FIFA World Cup campaign, ‘The World’s Cup’ – launched with the goal of creating the most inclusive FIFA World Cup Coca-Cola campaign ever.
Over 200,000 fan images were used for “The Happiness Flag” to recreate a unique design developed by Brazilian street artist Speto in collaboration with Argentinian artist Tec.
The flag was digitally-produced by Robert Silvers, the inventor of Photomosaic technology.
You can even check it out and zoom in and explore all of the photos that makeup this gorgeous flag on The Happiness flag website, it’s pretty darned cool!
“The Happiness Flag” was placed on the pitch ahead of the opening match of the 2014 FIFA World CupTM in front of an estimated global audience of over 1 billion people. Formed of 192 printed nylon fabric panels, the Flag was stitched together to deliver an epic 3,015 square meter piece of art, covering almost the entirety of the playing surface.
FIFA World Cup Prize Pack Giveaway
One reader is going to win a Coca-Cola FIFA prize pack (ARV $50) that includes a Coca-Cola FIFA-branded backpack, water bottle, sandals, soccer ball, T-shirts, handkerchief, drawstring bag and more. To enter fill out the form below.